Coffee Break #49

Baby Looney Tunes licensee (infant section) in the Philippines, formerly named Gerico Prods. Inc., changed their company name a few months ago to Tender Luv Baby Prods, which was my previous company.

I was hired as graphic designer and eventually became their Marketing Head. I trained their sales personnel and developed some strategies in selling.

I also created their website (www.tender-luv.com) for marketing purposes. Their site used to be a simplistic click-and-view page that makes browsing boring. But when Facebook became popular in the Philippines, we decided to convert it to something more colorful – since their products are for babies and they wanted to get hooked by the fast pace of social networking.

I included the shopping cart powered by Interspire and added custom features to the admin section; added share buttons for social networking sites and Job opportunity section; and modified the CMS for their own layout of Purchase Orders.

I also added the mother and child image on their logo for some tender love effect